Definition
User Experience (UX) refers to a person’s emotions, perceptions, and responses resulting from their interaction with a specific product, system, or service. UX design is the process of creating products that are easy, efficient, and enjoyable to use. While related to Customer Experience (CX), UX is focused specifically on the usability and accessibility of the product itself.
Examples
- Mobile App: An app that has an intuitive layout, large-enough buttons, and a logical flow from one screen to the next.
- Website: A website that loads quickly, is easy to read on a phone, and has a clear navigation menu that helps users find what they want.
- E-commerce: A checkout process that is simple, has minimal steps, and provides clear error messages if a form field is wrong.
- Software: A software dashboard that presents the most important information first and makes complex features easy to understand.
Advantages/Benefits
- Higher Conversion Rates: A good UX (like a simple checkout) directly leads to more completed sales.
- Increased User Adoption: When a product is easy and enjoyable to use, people are more likely to adopt it and integrate it into their lives.
- Reduced Support Costs: An intuitive product results in fewer user errors and fewer calls to customer support.
- Improved Customer Satisfaction: A frustration-free experience is a primary driver of customer satisfaction and loyalty.
Related terms
- UI (User Interface)
- CX (Customer Experience)
- Usability
- Accessibility
- Interaction Design
- Wireframe
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