Definition A sales pipeline is a visual representation of a prospect’s journey from the first point of contact to a […]

Definition An SQL (Sales Qualified Lead) is a prospective customer that a salesperson (typically an SDR or BDR) has researched

Definition An MQL (Marketing Qualified Lead) is a lead who has been identified by the marketing team as being more

Definition An Account Executive (AE), often called a « closer, » is a sales professional responsible for managing the full sales cycle

Definition A Business Development Representative (BDR) is a sales professional who focuses on generating new business opportunities through proactive outbound

Definition A Sales Development Representative (SDR) is a sales specialist focused on the initial stages of the sales process. Their