What is an SQL (Sales Qualified Lead)?
Definition An SQL (Sales Qualified Lead) is a prospective customer that a salesperson (typically an SDR or BDR) has researched […]
B2B SaaS & Go-to-Market Glossary
B2B SaaS & Go-to-Market Glossary
Welcome to the Scalefast glossary, your reference for the key terms and acronyms in the world of B2B SaaS sales and Go-to-Market strategy.
Here, we define the essential concepts related to building a predictable revenue pipeline , mastering complex enterprise sales , and driving commercial growth.
This resource is designed to help CEOs, VPs of Sales, and Chief Revenue Officers (CROs) better understand the language of sales performance, from lead generation to revenue forecasting.
B2B SaaS & Go-to-Market Glossary
What is an MQL (Marketing Qualified Lead) ?
Definition An MQL (Marketing Qualified Lead) is a lead who has been identified by the marketing team as being more
B2B SaaS & Go-to-Market Glossary
What is an Account Executive (AE) ?
Definition An Account Executive (AE), often called a « closer, » is a sales professional responsible for managing the full sales cycle
B2B SaaS & Go-to-Market Glossary
What is a BDR (Business Development Representative)?
Definition A Business Development Representative (BDR) is a sales professional who focuses on generating new business opportunities through proactive outbound
B2B SaaS & Go-to-Market Glossary
What is an SDR (Sales Development Representative)?
Definition A Sales Development Representative (SDR) is a sales specialist focused on the initial stages of the sales process. Their