B2B SaaS & Go-to-Market Glossary

Definition In a sales and business context, productivity is a measure of the efficiency and output of an individual, team, […]

Definition Lead routing is the automated process of distributing and assigning incoming leads to the most appropriate salesperson or team

Definition The Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction by asking one

Definition The customer lifecycle is a framework that describes the various stages a customer goes through in their relationship with

Definition User Experience (UX) refers to a person’s emotions, perceptions, and responses resulting from their interaction with a specific product,

Definition A touchpoint is any single interaction or point of contact a customer or prospect has with your brand throughout

Definition Customer Experience (CX) is your customer’s overall perception and feeling about your company, based on the sum of all

Definition Revenue forecasting is a high-level business process used to predict the total revenue a company will generate from all

Definition Average Deal Value (or Average Deal Size) is a sales metric that measures the average monetary value of a

Definition Revenue is the total amount of income a business generates from its normal business operations, typically from the sale